B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
22
22 -- return on ad spend for Premium herbal wellness brand (WhatsApp referral campaign) (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
22
Unit
Multiple
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Merx (hellomerx.com)
Primary
Tier C
https://www.hellomerx.com/blog/referral-marketing-campaigns ↗
Source Article
WhatsApp Referral Marketing Campaigns: The Complete Guide for Luxury Brands
WhatsApp Referral Marketing Campaigns: The Complete Guide for Luxury Brands
TL;DR: Businesses can design effective referral marketing campaigns using WhatsApp by leveraging conversational messaging with personalized communication, exclusive offers, and easy sharing mechanisms. Performance data shows…
Original Research
Merx (hellomerx.com)
· Original study ↗
Methodology
Single-brand case study reported by vendor (Merx); no methodology disclosed
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Premium herbal wellness brand (WhatsApp referral campaign): 22 return on ad spend. Source: Merx (hellomerx.com) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/whatsapp-referral-roas-22x-wellness
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<blockquote cite="https://lighthousedata.io/data/whatsapp-referral-roas-22x-wellness" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22</strong> -- return on ad spend for Premium herbal wellness brand (WhatsApp referral campaign)<br><small>Source: Merx (hellomerx.com) (2025) · <a href="https://lighthousedata.io/data/whatsapp-referral-roas-22x-wellness" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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