B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

3 -- return on ad spend for Rural markets (2026)

Name: Return On Ad Spend Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-16

2026 · Benchmarketing

The median return on ad spend (ROAS) for rural markets is 3.1x.

Conversion-sensitive metrics update when conversion type changes
Revenue efficiency where purchase value is tracked

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Attribution: Benchmarketing View source

Lighthouse Research Team

Last verified: 2026-08-16 · How we verify data →

Source verified Evidence graded

Value

Unit

Multiple

Data Vintage

2026

Entity

Rural markets

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

71/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (5)

Benchmarketing Primary Tier B

https://www.benchmarketing.org/benchmarks/geography/rural ↗

Confidence: 53/100 Vintage: 2026 Channel: Deep Crawl

Source Article

Geography Rural Benchmarks 2026 | Benchmarketing

Rural benchmark pages matter where lower competition, broader geography, and operational coverage create a very different acquisition profile from urban markets. Rural CPL, call rate, travel-distance friction, and coverage-adjusted conversion quality. $51 $43 $26 $81 Use these labeled KPIs together …

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influencermarketinghub.com https://influencermarketinghub.com/

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blog.hootsuite.com https://blog.hootsuite.com/

2026-08-16

Original Research

Benchmarketing · Original study ↗

Methodology

Median value from Benchmarketing's dataset

Methodology documented

Segmentation

Industrymarketing

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Plain Text

Rural markets: 3 return on ad spend. Source: Benchmarketing (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/rural_roas_median_2026

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<blockquote cite="https://lighthousedata.io/data/rural_roas_median_2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3</strong> -- return on ad spend for Rural markets<br><small>Source: Benchmarketing (2026) · <a href="https://lighthousedata.io/data/rural_roas_median_2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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