B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
6x
6x -- return on ad spend for wine retailer (case study) (2025)
A leading wine retailer achieved a 6:1 Return on Ad Spend (ROAS) by implementing Google's Power Pair (PMax and Broad Match Search campaigns).
- Specific campaign duration and baseline spend are not disclosed
- Presented as an illustrative client case study
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
6x
Unit
Ratio
Data Vintage
2025
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Fingo Marketing
Primary
Tier B
https://www.fingo.co.uk/news-and-insights/webinar-insights-and-key-takeaways-the-digital-power-coupl… ↗
Source Article
Webinar Insights and Key Takeaways: The Digital Power Couple and The Messy Middle - Fingo Marketing
Webinar Insights and Key Takeaways: The Digital Power Couple and The Messy Middle
In our recent webinar, The Digital Power Couple and The Messy Middle: Navigating the Marketing Funnel, we explored actionable strategies to optimise the customer journey – from awareness to conversion – and how to addr…
Original Research
Fingo Marketing
· Original study ↗
Methodology
Company case study presented in webinar
Methodology documented
Segmentation
IndustryRetail
Company SizeMid-market
RegionUK
Channelmulti-channel
Cite this stat
Plain Text
wine retailer (case study): 6x return on ad spend. Source: Fingo Marketing (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/wine-retailer-roas-power-pair
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<blockquote cite="https://lighthousedata.io/data/wine-retailer-roas-power-pair" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6x</strong> -- return on ad spend for wine retailer (case study)<br><small>Source: Fingo Marketing (2025) · <a href="https://lighthousedata.io/data/wine-retailer-roas-power-pair" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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