B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
4.2x
4.2x -- return on ad spend for Yea! Alabama (2025)
Yea! Alabama achieved a 4.2x Return on Ad Spend from its digital marketing campaign.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4.2x
Unit
Ratio
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Espress Labs
Primary
Tier B
https://www.espresslabs.com/work/yea-alabama ↗
Source Article
Yea! Alabama | NIL Digital Marketing Campaign | Espress Labs
Design + Development
Yea! Alabama is the official NIL platform of The University of Alabama, connecting Crimson Tide student-athletes with fans, subscribers, and corporate partners. With 100% of subscription fees going directly to student-athletes, Yea! Alabama needed a digital marketing strategy th…
Original Research
Espress Labs
· Original study ↗
Methodology
Agency case study reporting paid media ROAS
Methodology documented
Segmentation
IndustryRetail
Company SizeSMB
RegionUS
Channelpaid_ads
Cite this stat
Plain Text
Yea! Alabama: 4.2x return on ad spend. Source: Espress Labs (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/yea-alabama-return-on-ad-spend
HTML Embed
<blockquote cite="https://lighthousedata.io/data/yea-alabama-return-on-ad-spend" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.2x</strong> -- return on ad spend for Yea! Alabama<br><small>Source: Espress Labs (2025) · <a href="https://lighthousedata.io/data/yea-alabama-return-on-ad-spend" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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