B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
40%
40% -- campaign response rate for WhatsApp marketing campaigns (2024)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
quickreply.ai
Primary
Tier C
https://www.quickreply.ai/blog/everything-you-need-to-know-about-whatsapp-broadcast-marketing-for-ec… ↗
Source Article
Everything You Need To Know About WhatsApp Broadcast Marketing For eCommerce Businesses
WhatsApp is the most popular mobile messaging application across the globe. Today, close to a 100 billion messages are sent on WhatsApp everyday! With over 2 billion active monthly users, it is also one of the very few mobile apps that has been downloaded over 5 billion times on both Android and iOS…
Original Research
quickreply.ai
· Original study ↗
Methodology
Article also repeats the claim as '40% or more response rate on campaigns'; no primary source named.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
WhatsApp marketing campaigns: 40% campaign response rate. Source: quickreply.ai (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/whatsapp-campaign-response-rate
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<blockquote cite="https://lighthousedata.io/data/whatsapp-campaign-response-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- campaign response rate for WhatsApp marketing campaigns<br><small>Source: quickreply.ai (2024) · <a href="https://lighthousedata.io/data/whatsapp-campaign-response-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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