B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
4%
4% -- campaign response rate for Black Hills FCU multi-loan direct mail and email campaign (2022)
Black Hills FCU achieved a 4% response rate on its 2022 multi-loan direct mail and email campaign.
- Multi-channel campaign using direct mail and email targeted with demographic and propensity data
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Marquis
Primary
Tier B
https://gomarquis.com/our-thinking/case-studies/black-hills-federal-credit-union ↗
Source Article
Black Hills Federal Credit Union | Rapid City, South Dakota | Assets: $1.9 billion
Black Hills Federal Credit Union | Rapid City, South Dakota | Assets: $1.9 billion
Our relationship with Marquis has been great! The support we receive … in developing campaigns, defining our target audience and the follow up after campaigns is unmatched.
Based in South Dakota, Black Hills Federal C…
Original Research
Marquis
· Original study ↗
Methodology
Response rate for loan ITA campaign using demographic and propensity data targeting; stated to be double the typical 1-2% average reported by Marquis
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Black Hills FCU multi-loan direct mail and email campaign: 4% campaign response rate. Source: Marquis (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/black-hills-fcu-campaign-response-rate-2022
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<blockquote cite="https://lighthousedata.io/data/black-hills-fcu-campaign-response-rate-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4%</strong> -- campaign response rate for Black Hills FCU multi-loan direct mail and email campaign<br><small>Source: Marquis (2022) · <a href="https://lighthousedata.io/data/black-hills-fcu-campaign-response-rate-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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