B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
11%
11% -- campaign response rate for MX campaign capabilities (2026)
An institution deploying MX capabilities achieved an 11% campaign response rate, compared to a typical rate near 1%.
- Published outcome at a specific institution deploying MX capabilities, not an average across all clients and not a commitment.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
11%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
MX
Primary
Tier B
https://www.mx.com/executive-briefs/mabrey-bank/ ↗
Source Article
Mabrey Bank Executive Brief | MX
The balance sheet is growing faster than the deposit base.
Strong bank. One lever left unpulled.
Mabrey Bank enters 2026 from a position of real strength. Fiscal 2025 closed with $20.5 million in net income and an annualized return on equity near 17.5%. Credit quality is close to theoretical best: n…
Original Research
MX
· Original study ↗
Methodology
Published outcome at a client institution; typical rate cited as ~1%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
MX campaign capabilities: 11% campaign response rate. Source: MX (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mx-campaign-response-rate-11-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mx-campaign-response-rate-11-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- campaign response rate for MX campaign capabilities<br><small>Source: MX (2026) · <a href="https://lighthousedata.io/data/mx-campaign-response-rate-11-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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