B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
15%
15% -- campaign response rate for database reactivation campaigns (2026)
Personalized database reactivation campaigns achieve an average response rate of 15-20%.
- when personalized
- reported as a range of 15-20%
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier B
https://nurturebeast.com/blog/real-estate-database-management/ ↗
Source Article
Real Estate Database Management: How to Organize Your Contacts So Nothing Falls Through - nurtureBEAST
⏱ 20 min read
Published March 30, 2026
Real Estate Database Management: 4 Must-Have Pieces
Last Updated: March 30, 2026
Ask most agents to describe their database and you’ll hear some version of the same story: a few hundred people scattered across a spreadsheet, an old CRM they don’t really use, th…
Original Research
HubSpot
· Original study ↗
Methodology
Range 15-20%; midpoint used. Cited from HubSpot
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
database reactivation campaigns: 15% campaign response rate. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/database-reactivation-response-15-20
HTML Embed
<blockquote cite="https://lighthousedata.io/data/database-reactivation-response-15-20" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- campaign response rate for database reactivation campaigns<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/database-reactivation-response-15-20" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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