B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
5,000,000
5,000,000 -- campaign impressions for Best Western WeRateDogs campaign (2026)
The Best Western and WeRateDogs partnership campaign generated 5 million impressions in total.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5,000,000
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BWH Hotels
Primary
Tier B
https://www.agorapulse.com/blog/podcasts/hospitality-edition/how-best-western-is-using-social-media-… ↗
Source Article
How Best Western Is Using Social Media to Rewrite Their Brand Story
Original Research
BWH Hotels
· Original study ↗
Methodology
Company-reported campaign results
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Best Western WeRateDogs campaign: 5,000,000 campaign impressions. Source: BWH Hotels (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/weratedogs-campaign-impressions
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<blockquote cite="https://lighthousedata.io/data/weratedogs-campaign-impressions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5,000,000</strong> -- campaign impressions for Best Western WeRateDogs campaign<br><small>Source: BWH Hotels (2026) · <a href="https://lighthousedata.io/data/weratedogs-campaign-impressions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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