B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
4,900,000
4,900,000 -- campaign impressions for Canva weekly content programme (2026)
Canva's always-on weekly content stream produced with We Know Video generated 4.9 million impressions over a four-year partnership.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4,900,000
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
We Know Video
Primary
Tier B
https://weknowvideo.com.au/2026/05/social-media-video-production-australia/ ↗
Source Article
Social Media Video Production Australia | WKV
Most social media video briefs start in the wrong place. The conversation opens with a format before anyone has established what the video needs to do, who it needs to reach, or where it sits in the broader content mix. Content gets made, generates modest engagement, and confirms the suspicion that …
Original Research
We Know Video
· Original study ↗
Methodology
Agency-reported programme result
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Canva weekly content programme: 4,900,000 campaign impressions. Source: We Know Video (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/canva-programme-impressions
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<blockquote cite="https://lighthousedata.io/data/canva-programme-impressions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4,900,000</strong> -- campaign impressions for Canva weekly content programme<br><small>Source: We Know Video (2026) · <a href="https://lighthousedata.io/data/canva-programme-impressions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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