B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
92,000,000
92,000,000 -- campaign impressions for Northwest River Partners 'Man in the Stream' campaign (2026)
The Northwest River Partners 'Man in the Stream' campaign generated 92 million impressions.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
92,000,000
Unit
Count
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Baldwin&
Primary
Tier B
https://baldwinand.com/works/northwest-river-partners ↗
Source Article
Baldwin&
Original Research
Baldwin&
· Original study ↗
Methodology
Agency-reported campaign impact metrics from Baldwin& case study
Methodology documented
Segmentation
IndustryRetail
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Northwest River Partners 'Man in the Stream' campaign: 92,000,000 campaign impressions. Source: Baldwin& (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/northwest-river-partners-campaign-impressions
HTML Embed
<blockquote cite="https://lighthousedata.io/data/northwest-river-partners-campaign-impressions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92,000,000</strong> -- campaign impressions for Northwest River Partners 'Man in the Stream' campaign<br><small>Source: Baldwin& (2026) · <a href="https://lighthousedata.io/data/northwest-river-partners-campaign-impressions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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