B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
700,000,000
700,000,000 -- campaign impressions for Kissht ODI and T20 cricket advertising campaign (2025-12)
The Kissht ODI and T20 cricket advertising campaign achieved over 700 million impressions.
- Source states over 700 million impressions
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
700,000,000
Unit
Count
Data Vintage
2025-12
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Media Ant
Primary
Tier A
https://press.themediaant.com/kissht-and-the-media-ant-drive-pan-india-brand-awareness-through-odi-a… ↗
Source Article
Kissht and The Media Ant Drive Pan India Brand Awareness Through ODI and T20 Cricket Advertising During Australia vs India Series
Kissht and The Media Ant Drive Pan India Brand Awareness Through ODI and T20 Cricket Advertising During Australia vs India Series
FOR IMMEDIATE RELEASE
The campaign leveraged live match integrations and digital video placements across both ODI and T20 formats to build trust and scale visibility ahea…
Original Research
The Media Ant
· Original study ↗
Methodology
Company press release; campaign delivery metrics reported by The Media Ant
Methodology documented
Segmentation
IndustryMedia
RegionAPAC
Channelevents
Cite this stat
Plain Text
Kissht ODI and T20 cricket advertising campaign: 700,000,000 campaign impressions. Source: The Media Ant (2025-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/kissht-cricket-campaign-impressions
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<blockquote cite="https://lighthousedata.io/data/kissht-cricket-campaign-impressions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>700,000,000</strong> -- campaign impressions for Kissht ODI and T20 cricket advertising campaign<br><small>Source: The Media Ant (2025-12) · <a href="https://lighthousedata.io/data/kissht-cricket-campaign-impressions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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