B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
88%
88% -- time on site uplift for websites with video content (2023)
The average user spent 88% more time on a website with video content compared to websites without video content.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Forbes
Primary
Tier C
https://www.bankmarketingcenter.com/blog/post/2024/02/03/10-reasons-to-use-video-in-your-community-b… ↗
Source Article
10 reasons to use video in your community bank's marketing
10 reasons to use video in your community bank's marketing
In recent years, video content has emerged as a marketing powerhouse, transforming the way businesses, including community banks, connect with their audiences. From social media to email campaigns to websites, videos have become an integral …
Original Research
Forbes
· Original study ↗
Methodology
Forbes, Top Website Statistics For 2023, February 2023
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
websites with video content: 88% time on site uplift. Source: Forbes (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/website-time-with-video-88-percent
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<blockquote cite="https://lighthousedata.io/data/website-time-with-video-88-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- time on site uplift for websites with video content<br><small>Source: Forbes (2023) · <a href="https://lighthousedata.io/data/website-time-with-video-88-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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