B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
48%
48% -- time on site uplift for AI-driven ecommerce traffic vs non-AI traffic (2026-03)
AI-driven ecommerce traffic spent 48% more time on site compared to non-AI traffic as of March 2026.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2026-03
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adobe Digital Insights
Primary
Tier C
https://www.paz.ai/blog/measure-ai-referral-traffic-ga4-shopify ↗
Source Article
How to Measure AI Referral Traffic in GA4 and Shopify
How to Measure AI Referral Traffic in GA4 and Shopify
- Author
- By Dor
- Publication date
- Published
- Reading time
- 6 min read
GA4 finally gave AI traffic its own row. On May 13, 2026, Google added a native "AI Assistant" channel that classifies visits from ChatGPT, Gemini, and Claude with zero …
Original Research
Adobe Digital Insights
· Original study ↗
Methodology
Figure originally from Adobe Digital Insights, cited in the article via Digital Commerce 360
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI-driven ecommerce traffic vs non-AI traffic: 48% time on site uplift. Source: Adobe Digital Insights (2026-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-traffic-time-on-site-uplift
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<blockquote cite="https://lighthousedata.io/data/ai-traffic-time-on-site-uplift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- time on site uplift for AI-driven ecommerce traffic vs non-AI traffic<br><small>Source: Adobe Digital Insights (2026-03) · <a href="https://lighthousedata.io/data/ai-traffic-time-on-site-uplift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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