B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
48%
48% -- time on site growth for AI-referred retail traffic (2026)
Time spent on websites by AI-referred traffic increased by 48%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adobe
Primary
Tier B
https://digitalmarketingdesk.co.uk/lessons-from-adobes-ai-traffic-report/ ↗
Source Article
Lessons From Adobe’s AI Traffic Report
Artificial intelligence is rapidly changing how people discover products online, and new data from Adobe suggests that AI-generated traffic may now be performing far better than many businesses expected.
According to Adobe’s 2026 Q2 AI Traffic Report, visitors arriving at retail websites through AI …
Original Research
Adobe
· Original study ↗
Methodology
Adobe Analytics data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI-referred retail traffic: 48% time on site growth. Source: Adobe (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-traffic-time-on-site-2026
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<blockquote cite="https://lighthousedata.io/data/ai-traffic-time-on-site-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- time on site growth for AI-referred retail traffic<br><small>Source: Adobe (2026) · <a href="https://lighthousedata.io/data/ai-traffic-time-on-site-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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