B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
48%
48% -- time on site uplift for AI-referred shoppers vs non-AI traffic (retail ecommerce, Adobe data) (2026-03)
In March 2026, Adobe reported that AI-referred shoppers spent 48% longer on site compared to non-AI traffic.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2026-03
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adobe
Primary
Tier B
https://asdonline.com/news/987506946/987506946/ ↗
Source Article
How Small Retailers Can Win as AI Changes Consumer Search Behavior
Original Research
Adobe
· Original study ↗
Methodology
Adobe-reported longer on-site duration for AI-referred shoppers vs non-AI traffic
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI-referred shoppers vs non-AI traffic (retail ecommerce, Adobe data): 48% time on site uplift. Source: Adobe (2026-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-referred-shoppers-time-on-site-uplift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-referred-shoppers-time-on-site-uplift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- time on site uplift for AI-referred shoppers vs non-AI traffic (retail ecommerce, Adobe data)<br><small>Source: Adobe (2026-03) · <a href="https://lighthousedata.io/data/ai-referred-shoppers-time-on-site-uplift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.