B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
50.8%
50.8% -- ad spend for AT&T’s WarnerMedia (2020-04)
AT&T's WarnerMedia experienced a 50.8% drop in ad spend/revenue in April 2020 compared to April 2019.
- Driven by cable networks losing major live sports including the NBA and NCAA Men's Basketball Tournament due to COVID-19
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50.8%
Unit
Percentage
Data Vintage
2020-04
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Standard Media Index
Primary
Tier B
https://www.standardmediaindex.com/press/traditional-media-companies-took-ad-revenue-hit-in-april/ ↗
Source Article
Traditional Media Companies Took Ad Revenue Hit in April - Standard Media Index.
Author: Jon Lafayette
Publication: Broadcasting & Cable
The COVID-19 pandemic chopped ad spending by 35% in April and traditional media companies suffered the brunt of the damage, according to research company Standard Media Index.
All of the major media companies took double-digit drops from a year…
Original Research
Standard Media Index
· Original study ↗
Methodology
Compared to April 2019
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AT&T’s WarnerMedia: 50.8% ad spend. Source: Standard Media Index (2020-04). Via Lighthouse Intelligence -- https://lighthousedata.io/data/warnermedia-ad-revenue-decline-april-2020
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<blockquote cite="https://lighthousedata.io/data/warnermedia-ad-revenue-decline-april-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50.8%</strong> -- ad spend for AT&T’s WarnerMedia<br><small>Source: Standard Media Index (2020-04) · <a href="https://lighthousedata.io/data/warnermedia-ad-revenue-decline-april-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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