B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
10%
10% -- click through rate for Volvo Car Malaysia WhatsApp broadcast campaigns (2025)
Volvo Car Malaysia achieved a 10% click-through rate through its personalized WhatsApp broadcasts and event campaigns powered by Omnichat.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2025
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Omnichat
Primary
Tier B
https://www.omnichat.ai/success-story/volvo/ ↗
Source Article
Volvo Malaysia Boosts Engagement and Sales with Omnichat WhatsApp Business Solution - Omnichat SG & MY
Volvo Car Malaysia leveraged Omnichat’s WhatsApp Business solution to centralize customer engagement, automate 20% of inquiries through chatbots, and simplify test drive bookings. By running personalized broadcasts and event campaigns, Volvo achieved a 76% read rate, 10% CTR, and an impressive 90% e…
Original Research
Omnichat
· Original study ↗
Methodology
Vendor case study reports 10% CTR headline figure; body text cites 'over 9%' CTR for campaigns
Methodology documented
Segmentation
IndustryAutomotive
Company SizeEnterprise
RegionAPAC
Channelmulti-channel
Cite this stat
Plain Text
Volvo Car Malaysia WhatsApp broadcast campaigns: 10% click through rate. Source: Omnichat (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/volvo-malaysia-whatsapp-ctr-10pct
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<blockquote cite="https://lighthousedata.io/data/volvo-malaysia-whatsapp-ctr-10pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- click through rate for Volvo Car Malaysia WhatsApp broadcast campaigns<br><small>Source: Omnichat (2025) · <a href="https://lighthousedata.io/data/volvo-malaysia-whatsapp-ctr-10pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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