B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
7
7 -- return on ad spend for Vita Coco (DoorDash Sponsored Products campaigns) (Q2 2025)
Vita Coco achieved a 6.6x return on ad spend (ROAS) on its DoorDash Sponsored Products campaigns.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
7
Unit
Multiple
Data Vintage
Q2 2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DoorDash Ads
Primary
Tier A
https://advertising.doordash.com/en-ca/resources/vita-coco-y2k-nostalgia-ads ↗
Source Article
How Vita Coco Brought Y2K Nostalgia to Doorsteps with DoorDash Ads
Original Research
DoorDash Ads
· Original study ↗
Methodology
DoorDash Ads platform first-party campaign performance data (case study)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Vita Coco (DoorDash Sponsored Products campaigns): 7 return on ad spend. Source: DoorDash Ads (Q2 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/vita-coco-sponsored-products-roas
HTML Embed
<blockquote cite="https://lighthousedata.io/data/vita-coco-sponsored-products-roas" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7</strong> -- return on ad spend for Vita Coco (DoorDash Sponsored Products campaigns)<br><small>Source: DoorDash Ads (Q2 2025) · <a href="https://lighthousedata.io/data/vita-coco-sponsored-products-roas" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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