B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10%
10% -- visitor abandonment rate for website visitors (2015)
Over 10% of people will stop viewing a website at a one-second delay and not return.
- Source states 'Over 10%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
igwebs.com
Primary
Tier C
https://www.igwebs.com/your-website-loading-speed-does-it-really-matter/ ↗
Source Article
Your Website Loading Speed, Does It Really Matter? - IG Webs
Your website’s speed is an issue that can cause you a lot of trouble. Sometimes you will lose visitors if your website is too slow, while other times, it can be even more detrimental than that. For at least the last few years, Google has also added in the speed of your website as one of the many fac…
Original Research
igwebs.com
· Original study ↗
Methodology
Blog citing unspecified web performance research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
website visitors: 10% visitor abandonment rate. Source: igwebs.com (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/visitors-stop-viewing-1s-delay
HTML Embed
<blockquote cite="https://lighthousedata.io/data/visitors-stop-viewing-1s-delay" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- visitor abandonment rate for website visitors<br><small>Source: igwebs.com (2015) · <a href="https://lighthousedata.io/data/visitors-stop-viewing-1s-delay" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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