B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
40%
40% -- visitor abandonment rate for Websites with load times over 3 seconds (2024)
40 percent of visitors abandon or are lost from a website when it takes longer than 3 seconds to load.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
WebFX
Primary
Tier C
https://www.todhost.com/blog/6-common-mistakes-that-hurt-website-ranking/ ↗
Source Article
6 Common Mistakes That Hurt Website Ranking - Todhost Blog
6 Common Mistakes That Hurt Website Ranking
To have your website rank at the top of search engines and generate substantial traffic to grow your business are two major objectives of website owners. They take a lot of hard work to achieve, But there are cases where your website faces ranking difficul…
Original Research
WebFX
· Original study ↗
Methodology
Cited from Webfx
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Websites with load times over 3 seconds: 40% visitor abandonment rate. Source: WebFX (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/visitor-loss-slow-load-3s
HTML Embed
<blockquote cite="https://lighthousedata.io/data/visitor-loss-slow-load-3s" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- visitor abandonment rate for Websites with load times over 3 seconds<br><small>Source: WebFX (2024) · <a href="https://lighthousedata.io/data/visitor-loss-slow-load-3s" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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