B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
53%
53% -- visitor abandonment rate for slow-loading websites (2025)
Slow websites lose 53% of their visitors if pages take more than 3 seconds to load.
- Secondary citation without primary research reference specified.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Trafficon Digital
Primary
Tier C
https://trafficon.com.au/wordpress-web-design/ ↗
Source Article
WordPress Web Design Agency in Melbourne | Trafficon
WordPress Web Design
Need a website that looks great and sells? Our WordPress web design builds fast, secure, mobile-first sites tailored to your brand.
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Imagine a homepage that loads in 1.5 seconds and books appointments while you sleep. WordPress web de…
Original Research
Trafficon Digital
· Original study ↗
Methodology
Commonly cited page-speed abandonment figure; original study not named on page
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
slow-loading websites: 53% visitor abandonment rate. Source: Trafficon Digital (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/slow-sites-visitor-abandonment-3-seconds
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<blockquote cite="https://lighthousedata.io/data/slow-sites-visitor-abandonment-3-seconds" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- visitor abandonment rate for slow-loading websites<br><small>Source: Trafficon Digital (2025) · <a href="https://lighthousedata.io/data/slow-sites-visitor-abandonment-3-seconds" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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