B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- visitor abandonment rate for landing page visitors (2025)
Pages that take over 3 seconds to load lose approximately 40% of visitors.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
fixroast.com
Primary
Tier C
https://fixroast.com/blog/why-your-landing-page-is-slow ↗
Source Article
Why Your Landing Page Is Slow (And How to Fix It in 30 Minutes)
Why Your Landing Page Is Slow (And How to Fix It in 30 Minutes)
The 7 most common reasons landing pages load slowly, with quick fixes you can implement today. No developer needed for most.
You have spent weeks crafting the perfect headline, writing persuasive copy, and designing a beautiful layout. …
Original Research
fixroast.com
· Original study ↗
Methodology
Commonly cited industry benchmark; original research not identified in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
landing page visitors: 40% visitor abandonment rate. Source: fixroast.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/landing-page-3s-load-visitor-abandonment
HTML Embed
<blockquote cite="https://lighthousedata.io/data/landing-page-3s-load-visitor-abandonment" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- visitor abandonment rate for landing page visitors<br><small>Source: fixroast.com (2025) · <a href="https://lighthousedata.io/data/landing-page-3s-load-visitor-abandonment" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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