B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$32,800,000
$32,800,000 -- paid media spend for Visit California (2026)
Partner agencies ran $32.8 million of paid media behind Visit California's 'Let's Play' global rebrand.
- Spend was run by partner agencies behind the 'Let's Play' global rebrand
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$32,800,000
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Oomph
Primary
Tier B
https://agencyreview.dev/software-agencies/oomph ↗
Source Article
Oomph Review
Original Research
Oomph
· Original study ↗
Methodology
Campaign media spend cited in agency case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Visit California: $32,800,000 paid media spend. Source: Oomph (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/visit-california-paid-media-rebrand
HTML Embed
<blockquote cite="https://lighthousedata.io/data/visit-california-paid-media-rebrand" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$32,800,000</strong> -- paid media spend for Visit California<br><small>Source: Oomph (2026) · <a href="https://lighthousedata.io/data/visit-california-paid-media-rebrand" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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