B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$662,730,000,000
$662,730,000,000 -- paid media spend for global paid media (2018)
Worldwide paid media spending was projected to reach $662.73 billion in 2018.
- Forecast/projection
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$662,730,000,000
Unit
Currency Usd
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier B
https://www.easymarketinga2z.com/2015/06/13-Shocking-Facts-About-Marketing-That-You-Must-Know.html ↗
Source Article
13 Shocking Facts About Marketing That You Must Know!
13 Shocking Facts About Marketing That You Must Know!
Fact # One Highest Marketing Budget
Samsung had the largest marketing budget in history,
whooping $14bn in 2013 (1). That number is equal to the total time elapsed since the big bang when Universe began to exist.
Fact # Two Marketing & CMO
Accord…
Original Research
eMarketer
· Original study ↗
Methodology
eMarketer forecast
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2015 | $574,180,000,000 | |
| 2016 | $604,770,000,000 | +5.3% |
| 2017 | $633,850,000,000 | +4.8% |
| 2018 (current) | $662,730,000,000 | +4.6% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
global paid media: $662,730,000,000 paid media spend. Source: eMarketer (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-paid-media-spend-2018
HTML Embed
<blockquote cite="https://lighthousedata.io/data/global-paid-media-spend-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$662,730,000,000</strong> -- paid media spend for global paid media<br><small>Source: eMarketer (2018) · <a href="https://lighthousedata.io/data/global-paid-media-spend-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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