B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$275,000,000
$275,000,000 -- paid media spend for BMW (2016)
BMW spent $275 million on paid media in the U.S. in 2016.
- Unclear what portion of the total was dedicated to multicultural marketing
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$275,000,000
Unit
Currency Usd
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
75
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adweek
Primary
Tier B
https://www.adweek.com/agencyspy/bmw-launches-review-of-u-s-hispanic-business-aor-the-community-to-s… ↗
Source Article
BMW Launches Review of U.S. Multicultural Business; AOR The Community to Sit It Out
BMW has launched a mandatory review of its U.S. multicultural advertising business, a spokesperson confirmed today.
Another party close to the matter stated that Miami’s The Community, which has served as AOR for the brand since 2015, declined to participate.
The client rep confirmed this to be true…
Original Research
Adweek
· Original study ↗
Methodology
Agency trade press citing media spend figures for BMW's U.S. advertising
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
BMW: $275,000,000 paid media spend. Source: Adweek (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bmw-us-paid-media-spend-2016
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<blockquote cite="https://lighthousedata.io/data/bmw-us-paid-media-spend-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$275,000,000</strong> -- paid media spend for BMW<br><small>Source: Adweek (2016) · <a href="https://lighthousedata.io/data/bmw-us-paid-media-spend-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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