B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
53%
53% -- video retention rate for videos under 90 seconds (2021)
Videos below 90 seconds get an average retention rate of 53%.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Vidyard
Primary
Tier C
https://www.realsubscribers.com/blogs/youtube-video-intro.html ↗
Source Article
How to Make an Effective Video Intro for YouTube Channel in 2021
If your title introduces your content to your audience, then your YouTube intro clears a path for your main content to shine. An introduction video is a small clip with eye-catching graphics, music, text, or a verbal message inserted at the start of the video.
As per the study conducted by Cisco, tr…
Original Research
Vidyard
· Original study ↗
Methodology
Vidyard data cited by realsubscribers.com; secondary source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
videos under 90 seconds: 53% video retention rate. Source: Vidyard (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/vidyard-retention-under-90-seconds
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<blockquote cite="https://lighthousedata.io/data/vidyard-retention-under-90-seconds" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- video retention rate for videos under 90 seconds<br><small>Source: Vidyard (2021) · <a href="https://lighthousedata.io/data/vidyard-retention-under-90-seconds" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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