B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- video retention rate for Marketing videos under 1 minute (2020)
Videos under 1 minute have an 80% user retention rate.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Neil Patel
Primary
Tier C
https://www.getsubly.com/post/10-hacks-to-increase-video-engagement ↗
Source Article
10 Hacks to Increase Video Engagement | Subly Blog
In previous post, we explained why Video Marketing is essential to any business. Video can help to boost your business growth but you have to make sure people are engaging with your content. How do you do that? It’s pretty simple. Check out the 10 hacks to increase engagement of your videos:
1. Unde…
Original Research
Neil Patel
· Original study ↗
Methodology
Attributed to Neil Patel in Subly blog; methodology not described. Publication date of blog post not stated; vintage estimated.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketing videos under 1 minute: 80% video retention rate. Source: Neil Patel (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-retention-under-1-minute-80
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<blockquote cite="https://lighthousedata.io/data/video-retention-under-1-minute-80" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- video retention rate for Marketing videos under 1 minute<br><small>Source: Neil Patel (2020) · <a href="https://lighthousedata.io/data/video-retention-under-1-minute-80" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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