B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
50%
50% -- video retention rate for short-form videos under 90 seconds (2025)
Videos under 90 seconds achieve an average retention rate of 50%, meaning half of viewers watch until the end.
- Attributed generally without naming the specific underlying primary study
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
aivideocut.com
Primary
Tier C
https://www.aivideocut.com/blog/video-marketing-trends ↗
Source Article
5 Video Marketing Trends for Social Media Success in 2025
Top 5 Video Marketing Trends to Follow in 2025
Discover video marketing trends for short-form content in 2025. Optimize your strategy and increase engagement and retention.
The dominance of short videos on all social media platforms is undeniable. Social media platforms still favor video content, an…
Also cited by
2026-09-19
Original Research
aivideocut.com
· Original study ↗
Methodology
Benchmark cited without attribution in a vendor blog; original study not named. Defined as share of viewers watching until the end.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
short-form videos under 90 seconds: 50% video retention rate. Source: aivideocut.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/short-video-90s-retention-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/short-video-90s-retention-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- video retention rate for short-form videos under 90 seconds<br><small>Source: aivideocut.com (2025) · <a href="https://lighthousedata.io/data/short-video-90s-retention-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.