B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
35%
35% -- video retention rate for videos over 12 minutes (Wistia engagement data) (2025)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Wistia
Primary
Tier B
https://greenfroglabs.com/blog/animated-training-videos ↗
Source Article
Most corporate training is forgettable. Slide decks, hour-long webinars, PDFs nobody reads. The completion rates prove it: a Brandon Hall Group study found that the average employee finishes only 30% of assigned training content.
Animated training videos fix that problem. Employees who learn through…
Original Research
Wistia
· Original study ↗
Methodology
Wistia engagement data cited by Green Frog Labs; value reported as 'drops below 35%'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
videos over 12 minutes (Wistia engagement data): 35% video retention rate. Source: Wistia (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-over-12-min-retention-wistia
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<blockquote cite="https://lighthousedata.io/data/video-over-12-min-retention-wistia" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- video retention rate for videos over 12 minutes (Wistia engagement data)<br><small>Source: Wistia (2025) · <a href="https://lighthousedata.io/data/video-over-12-min-retention-wistia" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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