B
Evidence Grade B
Trusted with Context
Recent
7%
7% — engagement for videos (2025)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
7%
Unit
Percentage
Data Vintage
2025
Entity
Study Type
Unknown
Trend
Stable
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
0
Citation Chain
90
Independence
1
Methodology
50
Freshness
80
Sources (2)
Wistia
Primary
Tier B
https://wistia.com/learn/marketing/top-7-insights-state-of-video-report-2 ↗
Also cited by
2026-02-16
Original Research
Buffer
· Original study ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 7% | |
| 2025 (current) | 5.4% | -22.9% |
Segmentation
RoleAll marketers
Channelcontent
Cite this stat
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According to research from the source, [claim]
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Plain Text
videos: 7% engagement. Source: Wistia (2025). Via Lighthouse Research Data — https://lighthousedata.io/data/videos-engagement-comparison-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/videos-engagement-comparison-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> — engagement for videos<br><small>Source: Wistia (2025) · <a href="https://lighthousedata.io/data/videos-engagement-comparison-2025" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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