B
Evidence Grade B
Use with Hedging
Recent
22%
22% — engagement for AI-assisted content (2025)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
1,200,000
Study Type
Platform_data
Geography
Global
Trend
Stable
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
0
Citation Chain
90
Independence
100
Methodology
50
Freshness
80
Source
buffer.com
Primary
Tier B
https://buffer.com/resources/buffer-data/ ↗
Original Research
Buffer
· Original study ↗
Methodology
Compared posts written by humans to those created with AI
Study: Platform_data
n=1,200,000
Methodology documented
Segmentation
Industrymedia_entertainment
Company SizeAll sizes
RegionGlobal
RoleContent Marketer
Channelcontent
Cite this stat
Plain Text
AI-assisted content: 22% engagement. Source: buffer.com (2025). Via Lighthouse Research Data — https://lighthousedata.io/data/ai-assisted-engagement-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-assisted-engagement-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> — engagement for AI-assisted content<br><small>Source: buffer.com (2025) · <a href="https://lighthousedata.io/data/ai-assisted-engagement-increase" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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