B Evidence Grade B Use with Hedging Recent

22%

22% — engagement for AI-assisted content (2025)

2025  · n=1,200,000  · Platform_data  · buffer.com

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Source: buffer.com View source
Curated by Aaron Agius  · Founder, Louder Online
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2025
Entity
AI-assisted content
Sample Size
1,200,000
Study Type
Platform_data
Geography
Global
Trend
Stable
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence
Extraction
75
Source Trust
0
Citation Chain
90
Independence
100
Methodology
50
Freshness
80
buffer.com Primary Tier B
https://buffer.com/resources/buffer-data/ ↗
Confidence: 1/100 Vintage: 2025
Original Research
Buffer · Original study ↗

Compared posts written by humans to those created with AI

Study: Platform_data n=1,200,000 Methodology documented
Industrymedia_entertainment Company SizeAll sizes RegionGlobal RoleContent Marketer Channelcontent
Plain Text
AI-assisted content: 22% engagement. Source: buffer.com (2025). Via Lighthouse Research Data — https://lighthousedata.io/data/ai-assisted-engagement-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-assisted-engagement-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> — engagement for AI-assisted content<br><small>Source: buffer.com (2025) · <a href="https://lighthousedata.io/data/ai-assisted-engagement-increase" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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