B
Evidence Grade B
Use with Hedging
Recent
4.5%
4.5% — engagement for creators posting at least once a week for 20+ weeks (2025)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
4.5%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
100,000
Study Type
Platform_data
Geography
Global
Trend
Stable
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
0
Citation Chain
90
Independence
100
Methodology
50
Freshness
80
Source
buffer.com
Primary
Tier B
https://buffer.com/resources/buffer-data/ ↗
Original Research
Buffer
· Original study ↗
Methodology
Analyzed Buffer users over a 26-week period
Study: Platform_data
n=100,000
Methodology documented
Segmentation
Industrymedia_entertainment
Company SizeAll sizes
RegionGlobal
RoleSocial Media Manager
Channelsocial
Cite this stat
Plain Text
creators posting at least once a week for 20+ weeks: 4.5% engagement. Source: buffer.com (2025). Via Lighthouse Research Data — https://lighthousedata.io/data/engagement-increase-consistent-posting-20-weeks
HTML Embed
<blockquote cite="https://lighthousedata.io/data/engagement-increase-consistent-posting-20-weeks" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.5%</strong> — engagement for creators posting at least once a week for 20+ weeks<br><small>Source: buffer.com (2025) · <a href="https://lighthousedata.io/data/engagement-increase-consistent-posting-20-weeks" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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