B Evidence Grade B Use with Hedging Recent

4.5%

4.5% — engagement for creators posting at least once a week for 20+ weeks (2025)

2025  · n=100,000  · Platform_data  · buffer.com

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Source: buffer.com View source
Curated by Aaron Agius  · Founder, Louder Online
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
4.5%
Unit
Percentage
Data Vintage
2025
Entity
creators posting at least once a week for 20+ weeks
Sample Size
100,000
Study Type
Platform_data
Geography
Global
Trend
Stable
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

57/100 confidence
Extraction
75
Source Trust
0
Citation Chain
90
Independence
100
Methodology
50
Freshness
80
buffer.com Primary Tier B
https://buffer.com/resources/buffer-data/ ↗
Confidence: 1/100 Vintage: 2025
Original Research
Buffer · Original study ↗

Analyzed Buffer users over a 26-week period

Study: Platform_data n=100,000 Methodology documented
Industrymedia_entertainment Company SizeAll sizes RegionGlobal RoleSocial Media Manager Channelsocial
Plain Text
creators posting at least once a week for 20+ weeks: 4.5% engagement. Source: buffer.com (2025). Via Lighthouse Research Data — https://lighthousedata.io/data/engagement-increase-consistent-posting-20-weeks
HTML Embed
<blockquote cite="https://lighthousedata.io/data/engagement-increase-consistent-posting-20-weeks" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.5%</strong> — engagement for creators posting at least once a week for 20+ weeks<br><small>Source: buffer.com (2025) · <a href="https://lighthousedata.io/data/engagement-increase-consistent-posting-20-weeks" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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