B Evidence Grade B Graded under review Safe to Cite Current

95%

95% -- message retention rate for video viewers (2026)

Name: Message Retention Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-07

2026 · atulhost.com

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Attribution: atulhost.com View source

Lighthouse Research Team

Last verified: 2026-09-07 · How we verify data →

Source verified Evidence graded

Value

95%

Unit

Percentage

Data Vintage

2026

Entity

video viewers

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

atulhost.com Primary Tier C

https://www.atulhost.com/4-features-of-a-successful-website ↗

Confidence: 48/100 Vintage: 2026 Channel: Common Crawl

Source Article

4 features of a successful website

Original Research

atulhost.com · Original study ↗

Methodology

Article claims viewers retain 95% of a message when watched in video form, contrasted with 10% retention when reading text; no original study or date cited.

Methodology documented

Trend Over Time

Period	Value	Change
2017	95%
2019	95%	0%
2022	95%	0%
2024	95%	0%
2026 (current)	95%	0%

Segmentation

IndustryMedia RegionGlobal RoleAll marketers Channelvideo

Cite this stat

Plain Text

video viewers: 95% message retention rate. Source: atulhost.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-viewers-message-retention

HTML Embed

<blockquote cite="https://lighthousedata.io/data/video-viewers-message-retention" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- message retention rate for video viewers<br><small>Source: atulhost.com (2026) · <a href="https://lighthousedata.io/data/video-viewers-message-retention" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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