B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
95%
95% -- message retention rate for video content viewers (vs text readers) (2025)
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
geekschip.com
Primary
Tier C
https://www.geekschip.com/blog/digital-marketing-tactics-to-enhance-online-presence ↗
Source Article
Digital Marketing Tactics to Enhance Your Online Presence
According to recent statistics, 28% of all business activity now takes place online. In this rapidly evolving digital landscape, establishing an effective online presence has become the main goal for any business or personal brand. With a significant portion of commerce shifting to the internet, ens…
Original Research
geekschip.com
· Original study ↗
Methodology
Comparison benchmark: 95% message retention from watching video vs 10% from reading text; blog cites unnamed 'research' with no identifiable original study or methodology. No publication date shown, vintage set to publication year.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
video content viewers (vs text readers): 95% message retention rate. Source: geekschip.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-vs-text-message-retention
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<blockquote cite="https://lighthousedata.io/data/video-vs-text-message-retention" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- message retention rate for video content viewers (vs text readers)<br><small>Source: geekschip.com (2025) · <a href="https://lighthousedata.io/data/video-vs-text-message-retention" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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