B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

10%

10% -- message retention rate for text content readers (2025)

2025  · Broadcast2World

People retain 10% of a message when reading it in text.

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Attribution: Broadcast2World View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2025
Entity
text content readers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Broadcast2World Primary Tier B
https://www.b2w.tv/blog/turn-articles-into-animated-educational-videos ↗
Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Best Ways to Convert Blog Posts into Explainer Videos Easily
Written by Shrija Roy Aug 8, 2025, 4:00:40 AM | This article covers all the points on how to turn blog posts into engaging explainer videos and boost reach, SEO, and audience engagement. Use formats like animations, live-action, or screen recordings, and follow a clear structure: hook, problem, solu…
Original Research
Broadcast2World · Original study ↗

Text retention benchmark compared against video retention

Methodology documented
Period Value Change
2021 10%
2024 10% 0%
2025 (current) 10% 0%
2026 10% 0%
IndustryMedia RoleContent Marketer Channelcontent
Plain Text
text content readers: 10% message retention rate. Source: Broadcast2World (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/text-message-retention-10-percent
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<blockquote cite="https://lighthousedata.io/data/text-message-retention-10-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- message retention rate for text content readers<br><small>Source: Broadcast2World (2025) · <a href="https://lighthousedata.io/data/text-message-retention-10-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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