B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
95%
95% -- message retention rate for video vs text content viewers (2025)
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
richfunnels.com
Primary
Tier C
https://richfunnels.com/why-ebook-lead-magnets-fail-and-how-to-fix-it/ ↗
Source Article
Why Ebook Lead Magnets Fail and How to Fix It - RichFunnels
Despite countless ebook examples flooding the digital marketing space, most fail to generate the leads businesses expect. What worked five years ago as a lead magnet now sits unopened in potential customers’ download folders.
In fact, traditional ebook lead magnets often struggle to capture attentio…
Original Research
richfunnels.com
· Original study ↗
Methodology
Uncited claim in blog article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
video vs text content viewers: 95% message retention rate. Source: richfunnels.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-message-retention-95-pct
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<blockquote cite="https://lighthousedata.io/data/video-message-retention-95-pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- message retention rate for video vs text content viewers<br><small>Source: richfunnels.com (2025) · <a href="https://lighthousedata.io/data/video-message-retention-95-pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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