B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
65%
65% -- click through rate boost for Email subject lines mentioning the word video (2021)
Including the word 'video' in an email subject line boosts click-through rates by 65%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
shrewdd.com
Primary
Tier C
https://shrewdd.com/b2b-visual-content-for-social-media/ ↗
Source Article
B2B - Visual Content for Social Media - Shrewdd Marketing - Digital and PR agency Halifax - Yorkshire
Incorporating visual content into your business’ content strategy has become increasingly important over the last few years. The challenging times we live in has led to a surge in social media use but some businesses still lack visually creative content to support their social media strategies.
Thou…
Original Research
shrewdd.com
· Original study ↗
Methodology
Aggregated industry benchmark cited by marketing agency, original source not named
Methodology documented
Segmentation
IndustryB2B
RoleAll marketers
Channelemail
Cite this stat
Plain Text
Email subject lines mentioning the word video: 65% click through rate boost. Source: shrewdd.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-subject-line-65-ctr
HTML Embed
<blockquote cite="https://lighthousedata.io/data/video-subject-line-65-ctr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- click through rate boost for Email subject lines mentioning the word video<br><small>Source: shrewdd.com (2021) · <a href="https://lighthousedata.io/data/video-subject-line-65-ctr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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