B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
5
5 -- click through rate boost for B2B SaaS advertisers (2026)
Animating top static image ads into video ads boosted CTR by as much as 5x for B2B SaaS customers in testing.
- Reported as 'as much as 5x'
- Specific to animating top static ads into video ads
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5
Unit
Multiple
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Marpipe
Primary
Tier B
https://www.marpipe.com/blog/testing-digital-advertising-for-b2b-saas ↗
Source Article
Testing B2B Digital Advertising for SaaS | Marpipe
Jonathan Boozer
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B2B SaaS marketers have a particularly difficult challenge in finding ad creative that …
Original Research
Marpipe
· Original study ↗
Methodology
Animating top static ads into video ads; no baseline value given
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B SaaS advertisers: 5 click through rate boost. Source: Marpipe (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/animated-video-ads-ctr-boost
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<blockquote cite="https://lighthousedata.io/data/animated-video-ads-ctr-boost" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5</strong> -- click through rate boost for B2B SaaS advertisers<br><small>Source: Marpipe (2026) · <a href="https://lighthousedata.io/data/animated-video-ads-ctr-boost" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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