B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
5
5 -- click through rate boost for B2B SaaS digital ads (static images animated into video ads) (2024)
Animating top static image ads into video ads boosted click-through rate (CTR) by as much as 5x in tests run by Marpipe B2B SaaS customers.
- Represents an upper bound ('as much as 5x')
- Observed from customer tests where top 3 static image ads were animated into video ads
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
5
Unit
Multiple
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Marpipe
Primary
Tier B
https://www.marpipe.com/blog/testing-digital-advertising-for-b2b-saas ↗
Source Article
Testing B2B Digital Advertising for SaaS | Marpipe
Learn how to maximize your advertising ROI with these best practices and must-test variables of B2B digital advertising for SaaS brands.
B2B SaaS marketers have a particularly difficult challenge in finding ad creative that converts. You have multiple buyer personas, each of which has different pain…
Original Research
Marpipe
· Original study ↗
Methodology
Marpipe customer ad tests animating top static ads into video ads
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B SaaS digital ads (static images animated into video ads): 5 click through rate boost. Source: Marpipe (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/animated-video-ads-ctr-boost-5x
HTML Embed
<blockquote cite="https://lighthousedata.io/data/animated-video-ads-ctr-boost-5x" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5</strong> -- click through rate boost for B2B SaaS digital ads (static images animated into video ads)<br><small>Source: Marpipe (2024) · <a href="https://lighthousedata.io/data/animated-video-ads-ctr-boost-5x" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.