B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
22%
22% -- click through rate boost for H&M (Google+ social extensions in AdWords) (2012)
H&M saw a 22% click-through rate boost after implementing social extensions in AdWords.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Source
Google
Primary
Tier A
https://agency.googleblog.com/2012/12/ ↗
Source Article
Google Partners Blog
Original Research
Google
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
H&M (Google+ social extensions in AdWords): 22% click through rate boost. Source: Google (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hm-22-percent-ctr-boost-social-extensions-adwords
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<blockquote cite="https://lighthousedata.io/data/hm-22-percent-ctr-boost-social-extensions-adwords" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- click through rate boost for H&M (Google+ social extensions in AdWords)<br><small>Source: Google (2012) · <a href="https://lighthousedata.io/data/hm-22-percent-ctr-boost-social-extensions-adwords" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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