B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
95%
95% -- message retention rate for video viewers (2019)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
35
Freshness
95
Source
Insivia
Primary
Tier C
https://xist2.com/articles/why-all-the-hype-about-video-marketing/ ↗
Source Article
What's all the hype about video marketing? | XIST2
By 2022 online videos will make up more than 82% of all consumer internet traffic. This is 15 times higher than it was in 2017 (CISCO).
Video marketing has seen a huge rise over the last few years, with businesses integrating video marketing into their marketing strategy in a big way. But why has vi…
Original Research
Insivia
· Original study ↗
Methodology
Retention claim attributed to Insivia; article states comparison figure of 10% retention when reading the same message in text; no methodology or sample size stated. Publication year estimated from article context (undated blog, Cisco 2022 projection framed as future).
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2017 | 95% | |
| 2019 (current) | 95% | 0% |
| 2022 | 95% | 0% |
| 2024 | 95% | 0% |
| 2026 | 95% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
video viewers: 95% message retention rate. Source: Insivia (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-message-retention-rate-95
HTML Embed
<blockquote cite="https://lighthousedata.io/data/video-message-retention-rate-95" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- message retention rate for video viewers<br><small>Source: Insivia (2019) · <a href="https://lighthousedata.io/data/video-message-retention-rate-95" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.