B
Evidence Grade B
Graded
under review
Safe to Cite
Current
95%
95% -- message retention rate for video viewers vs text readers (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Insivia
Primary
Tier C
https://imig.ai/uncategorized/the-direct-impact-of-video-on-consumer-trust-and-engagement/ ↗
Source Article
The Direct Impact of Video on Consumer Trust and Engagement | Video Marketing For Brands | Imig Communications
In today’s fast-paced digital landscape, video content has become an essential tool for building consumer trust and driving engagement. Unlike static images or text-based content, videos create deeper emotional connections, making them a preferred medium for brands looking to establish authenticity …
Original Research
Insivia
· Original study ↗
Methodology
Cited from Insivia; viewers retain 95% of message via video vs 10% via text
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2018 | 95% | |
| 2019 | 95% | 0% |
| 2025 | 95% | 0% |
| 2026 (current) | 95% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
video viewers vs text readers: 95% message retention rate. Source: Insivia (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-message-retention-95-vs-10
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<blockquote cite="https://lighthousedata.io/data/video-message-retention-95-vs-10" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- message retention rate for video viewers vs text readers<br><small>Source: Insivia (2026) · <a href="https://lighthousedata.io/data/video-message-retention-95-vs-10" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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