C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Dated
88%
88% -- video marketing roi for Video Marketers (2021)
88% of businesses using video marketing reported positive results/ROI from their efforts.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (2)
The B2B House
Primary
Tier B
https://www.theb2bhouse.com/video-marketing-statistics-latest-trends-and-insight-you-need-to-know/ ↗
Source Article
How to measure the success of video marketing campaigns
Also cited by
2026-08-17
Original Research
The B2B House
· Original study ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 (current) | 88% | |
| 2026 | 82% | -6.8% |
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
Video Marketers: 88% video marketing roi. Source: The B2B House (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-marketing-stat-2
HTML Embed
<blockquote cite="https://lighthousedata.io/data/video-marketing-stat-2" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- video marketing roi for Video Marketers<br><small>Source: The B2B House (2021) · <a href="https://lighthousedata.io/data/video-marketing-stat-2" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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