B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
82%
82% -- video marketing importance rate for businesses using video content marketing (2023)
Among businesses that have started using video content marketing, 82% feel video marketing is an important part of their strategy.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Wyzowl
Primary
Tier C
https://www.lesautomotive.com/achieve-3x-higher-click-through-rate-with-lesa-dynamic-facebook-video-… ↗
Source Article
Achieve 3X Higher Click-through-Rate with LESA Dynamic Facebook Video Ads — LES Automotive
Achieve 3X Higher Click-through-Rate with LESA Dynamic Facebook Video Ads
Supply is starting to rise and demand is falling in the automotive environment. Here’s why:
- As interest rates continue to rise, used cars are starting to pile up on dealership lots
- As the semiconductor shortage eases, new …
Original Research
Wyzowl
· Original study ↗
Methodology
Cited from Wyzowl statistics
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelvideo
Cite this stat
Plain Text
businesses using video content marketing: 82% video marketing importance rate. Source: Wyzowl (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-marketing-important-82
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<blockquote cite="https://lighthousedata.io/data/video-marketing-important-82" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- video marketing importance rate for businesses using video content marketing<br><small>Source: Wyzowl (2023) · <a href="https://lighthousedata.io/data/video-marketing-important-82" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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