B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
93%
93% -- video marketing importance rate for businesses (2026)
93% of businesses call video an important part of their marketing strategy according to HubSpot's 2026 State of Marketing report.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://www.therevivalagency.com/blog-posts/video-marketing-the-highest-roi-for-your-business-in-202… ↗
Source Article
Video Marketing: The Highest ROI for Your Business | Revival Agency
Video marketing produces the highest return of any content format because it does what text and static images cannot: show a product in motion, carry a real voice, and hold attention long enough to make a case. Businesses that make video a regular part of their marketing report faster revenue growth…
Original Research
HubSpot
· Original study ↗
Methodology
Agency blog citing HubSpot 2026 State of Marketing report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses: 93% video marketing importance rate. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-important-strategy-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/video-important-strategy-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- video marketing importance rate for businesses<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/video-important-strategy-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.