B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
90%
90% -- video marketing importance rate for survey participants (2023)
According to an annual state of video survey by Demand Metric, 90% of participants considered video marketing to be important.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Demand Metrics
Primary
Tier C
https://www.skara.app/blog/the-complete-guide-to-monetizing-your-videos-online ↗
Source Article
The complete guide to monetizing your videos online
The complete guide to monetizing your videos online
Videos are a powerful medium for creators to express their ideas and creativity. According to Statista, 3.48 billion people are watching digital videos in 2023 so far and 89% of people reported that their decision to purchase a product or service w…
Original Research
Demand Metrics
· Original study ↗
Methodology
Annual state of video survey by Demand Metrics
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelvideo
Cite this stat
Plain Text
survey participants: 90% video marketing importance rate. Source: Demand Metrics (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-marketing-importance-90pct
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<blockquote cite="https://lighthousedata.io/data/video-marketing-importance-90pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- video marketing importance rate for survey participants<br><small>Source: Demand Metrics (2023) · <a href="https://lighthousedata.io/data/video-marketing-importance-90pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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