B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- engagement lift for video lead magnets (2025)
A 2025 Wistia study noted that video lead magnets increase engagement by 40%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Wistia
Primary
Tier C
https://investornitro.com/blog/real-estate-investor-lead-magnets/ ↗
Source Article
Lead Magnets for Real Estate Investors: What Works in 2025 - Investor Nitro
As a real estate investor, your success depends on getting motivated sellers to reach out—whether through a phone call or a form submission. But with competition heating up, how do you grab their attention? Lead magnets are the answer. These are free, valuable resources you offer in exchange for a s…
Original Research
Wistia
· Original study ↗
Methodology
Cited Wistia study via third-party blog
Methodology documented
Segmentation
Industrymarketing
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Plain Text
video lead magnets: 40% engagement lift. Source: Wistia (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-lead-magnets-engagement-40pct
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<blockquote cite="https://lighthousedata.io/data/video-lead-magnets-engagement-40pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- engagement lift for video lead magnets<br><small>Source: Wistia (2025) · <a href="https://lighthousedata.io/data/video-lead-magnets-engagement-40pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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