B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
49%
49% -- engagement lift for Instagram video content (2025)
Videos on Instagram drive 49% more engagement compared to image-based posts.
- Comparison baseline is image-based content on Instagram
- Primary source of 'recent data' is not specified
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
onestopnw.com
Primary
Tier C
https://onestopnw.com/videography-for-small-business/ ↗
Source Article
How to Find Videography Services for Small Business without Hassle - OneStop Northwest LLC
Why Videography is a Game-Changer for Small Businesses
Videography for small business is crucial for capturing attention and conveying messages effectively. If you’re looking to boost your business visibility and engagement, here are quick tactics:
- Create engaging content: Videos capture interest …
Original Research
onestopnw.com
· Original study ↗
Methodology
Unsourced claim in vendor blog; original study not identified
Methodology documented
Segmentation
IndustryRetail
Company SizeSMB
RoleSocial Media Manager
Channelsocial
Cite this stat
Plain Text
Instagram video content: 49% engagement lift. Source: onestopnw.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-engagement-lift-instagram
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<blockquote cite="https://lighthousedata.io/data/video-engagement-lift-instagram" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- engagement lift for Instagram video content<br><small>Source: onestopnw.com (2025) · <a href="https://lighthousedata.io/data/video-engagement-lift-instagram" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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