B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
28%
28% -- engagement lift for UGC video vs brand-produced video (2025)
Videos based on user-generated content receive 28% more interactions compared to materials fully produced by the brand itself.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2025
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Influee
Primary
Tier C
https://www.adtrip.pl/post/ugc-wideo-dla-branzy-fashion-na-tiktoku ↗
Source Article
UGC wideo dla branży fashion na TikToku | Adtrip Blog - Adtrip
Spis treści
Branża modowa w sieci to wysoce konkurencyjne środowisko. Sprzedawcy odzieży szukają formatów, które realnie obniżają koszty pozyskania klienta i budują wiarygodność marki. Wdrażając ugc tiktok do swojej strategii, zyskujesz potężne narzędzie generujące zaangażowanie oparte na rekomendac…
Original Research
Influee
· Original study ↗
Methodology
Influee platform data cited by blog
Methodology documented
Segmentation
IndustryRetail
RegionEMEA
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
UGC video vs brand-produced video: 28% engagement lift. Source: Influee (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ugc-interactions-lift-28
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ugc-interactions-lift-28" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- engagement lift for UGC video vs brand-produced video<br><small>Source: Influee (2025) · <a href="https://lighthousedata.io/data/ugc-interactions-lift-28" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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